Drive iQ

Free online brain training software for 16-24 yr old road users. A virtual experience of driving that can save lives.


Online evidence based education resources geared specifically to fleet risk management issues, in left and right hand drive & translated into 12 languages.

Event Drive iQ

Profiling 8500 drivers for London 2012 and uniquely positioned to support companies who use short term contract drivers for any sporting, cultural or social events globally.

Drive a Child

Drive a Child is the world’s first online assessment and educational platform specifically aimed at a childcarer’s driving ability.

Bespoke E-Learning

Digital cross platform content both driving and non-driving related, addressing specific issues and built on a case by case basis.

Decade of Action for Road Safety
The Drive iQ team visit Canterbury College
On Thursday 12th December, Sophie and the Drive iQ team went to Kent for the next event of the Schools Tour. The team headed to Canterbury college to talk to students as part of their Enrichment Week. Media student Louis Stowe, 18, who attended the event said “I am learning to drive and this really brought home how dangerous the road can be. The idea of a virtual training simulation where I can learn about the dangers of the road from the safety of my house is a great idea”. Full story here. For more information on the tour or to get your school involved please go to
Sophie Morgan wins Ultimate Campaigner at Cosmo Awards
We are proud to announce that Drive iQ ambassador Sophie Morgan has WON Ultimate Campaigner! Her BBC3 Documentary ‘Licence to Kill’ recently won ‘Best Current Affairs Programme’ which aimed to educate teenagers on the dangers of inexperienced drivers. She has also launched her Schools Tour with Drive iQ, touring schools and colleges throughout the region about her own experience and offering this FREE, life-saving software. We are so proud of Sophie for winning Ultimate Campaigner and for all her help campaigning for Drive iQ. Full story here.
Ingenie wins Prince Michael Road Safety Award 2013
Ingenie blends education, technology and discount incentives on car insurance to encourage under-25s to improve their driving behaviour. Using ingenie black box insurance as a co-pilot, 70% of the company’s young driver community demonstrated improvements to their driving. ingenie has also donated its time and resource to not-for-profit and charitable organisations that aim to better educate young drivers. Successful campaigns include work with Drive iQ, TyreSafe, Surrey Safe Drive Stay Alive, ITV’s Fixers and more.
Safe Drive Stay Alive is returning to Dorking Halls this November
A record 14,300 places for 16-19 year olds have been booked Surrey schools, colleges and youth groups to see one of the 18 live performances. The theatre based education initiative aims to positively influence young people’s attitudes to driving, make them aware of their responsibilities and consequences of poor driving and what is needed to become a safe driver. Attendees will be directed to resources such as the SDSA Drive OFF app and Drive iQ's online 'brain training' to help them become safer drivers. For more info click here.
Licence to Kill Schools Tour with Drive iQ
Traffic collisions are the single biggest killer of young people in the UK. To help combat this, Drive iQ ambassador Sophie Morgan is embarking on a Licence to Kill Schools Tour with Drive iQ, (supported by BBC Learning). Sophie will be touring the UK, visiting each BBC Region, talking about her own story, other life changing crashes from her documentary and providing an immediate solution – Drive iQ, which she believes will make the changes needed to improve young driver safety without delay. Watch promo video here.
Drive iQ Ambassador works with Fixers
Road accidents are the number one killer of young people in the UK. It’s a fact that Drive iQ ambassador Abi Phillips knows all too well, as her sister was killed after accepting a ride from an unlicensed teenage driver weeks before her 18th birthday. Abi has joined Fixers to encourage greater road safety among young people and on 4th September will be speaking about her campaign at the Fixers Road Safety Takeover which brings together young people who have been affected by road accidents to discuss key road safety challenges with industry experts. For more click here.
Lane hogging and tailgating on-the-spot fines in force
Drivers who put other road users at risk face on-the-spot penalties under new measures to be introduced today (16 August). The changes in the law give the police powers to issue fixed penalty notices for careless driving, giving them greater flexibility in dealing with less serious careless driving offences - such as tailgating or middle lane hogging. Stephen Hammond, road safety minister, said: “Careless driving puts innocent people’s lives at risk – that is why we are making it easier for the police to tackle problem drivers by allowing them to immediately issue a fixed penalty notice”. Click here
South East Coast Ambulance Service teams up with Drive iQ
Following a number of sadly fatal and serious road traffic collisions across Sussex, Surrey and Kent, South East Coast Ambulance Service NHS Foundation Trust (SECAmb) has teamed up with Drive iQ to remind drivers to take extra care and to urge young people to sign up to the software. SECAmb Paramedic, David Davis said “I’m going to be encouraging my own childrens’ school to promote the programme and would particularly urge every teenager to log on via the website. It could save lives.” To find out more click here.
Launch of Drive A Child
This week saw the launch of Drive A Child – the world’s first online assessment and educational platform specifically aimed at a childcarer’s driving ability. In short, Drive A Child provides essential information and coping strategies to ensure someone driving children is fully informed and prepared for just about anything when out on the road. It is endorsed and supported by early years experts Norland College and the online programme is now an integral part of their prestigious course. To find out more click here and follow us on Twitter here.
ITV Meridian
Drive iQ ambassador Abi Phillips was only nine-years-old when she had to deal with the tragic news that her sister, Kelly, had been killed in a car crash. Now 18, Abi is using the story of Kelly to raise awareness to other young drivers and hit home the importance of keeping safe on the road. Working with ITV Meridian, Abi is making a film which she hopes will encourage more support and training for young people in order to improve the quality of young drivers. To see a video of Abi’s story click here.
Drive iQ Feedback
Recent feedback from Broxbourne school in Hertfordshire showed that in the evaluation of Drive iQ, out of 248 students, 87% rated the sessions as excellent and 13% good with feedback from the sessions saying it was the most useful PSHE activity that they had done during the year. Director of Sixth Form Patrick Nugent said ‘All of the students stated that it would make them think more carefully about safety issues and that many accidents were not accidents at all but avoidable errors of judgement’. For more information please go to our website
DIA Annual Conference
On Monday 20th May, DriveiQ will be speaking at the annual DIA Spring Conference – a day devoted to looking at the challenges of delivering safe young drivers to our roads and developing better solutions to the problems caused by, and facing, newly qualified young motorists. With issues examined including restricted licences, insurance costs and driver behaviour, it will be a great day for DriveiQ to offer a solution and show how technology and training can work together effectively in the fight to stop driving being the biggest accidental killer of young people ages 16-25.
The Countywide launch of Drive iQ
Tying in with Global Road Safety Week, On Thursday 9th May, Hartpury College is hosting 'Drive for Life' , a driver safety day where DriveiQ will be made freely available to every pre-driver and their parents across Gloucestershire. DriveiQ Ambassador and guest speaker for the day Sophie Morgan said 'Through my work with the BBC and DriveiQ I hope to highlight the problems as well as provide an immediate solution in better educating young adults to be safer on the road. I am proud and honoured to be a part of such an important event'.
BBC3 Documentary – Licence to Kill
Sophie Morgan, Ambassador for Drive iQ is on BBC3 next week presenting her documentary ‘Licence to Kill’ which explores why road traffic collisions are the single biggest killer of young people in the UK. With high-profile stories from victims, their families and those who risk their lives in illegal racing events, Sophie tries to understand why a fifth of new drivers will crash within a year of passing their test and what can be done to prevent it. Confirmed to air 24th April BBC3 at 9:00pm. For more information click here.
a2om’s fleet e-learning modules get international backing
DriverMetrics is to supply Netherlands based driver training company, VVCR Europe its Fleet Driver Risk Index+™ e-learning solution. The DriverMetrics® e-learning portfolio will be made available to fleets in over thirty countries via Leaseplan Corporation’s new SafePlan product. The portfolio, built by a2om international ltd, compliments the Fleet Driver Risk Index™ assessment sold by VVCR and Leaseplan, with each of the six modules providing an intervention against the major behavioural risks identified in the Fleet Driver Risk Index™.
a2om announces new Board member
a2om international ltd is delighted to announce that Stuart Marks, founder and former CEO of ITIS Holdings Plc, has joined the Board as a Non Executive Director following an investment in the Company. Stuart brings a wealth of experience in the automotive, software and services sectors and has a highly successful track record in growing small businesses. For the full story click here.
BBC Workshop
On Monday 25th March BBC South East will be filming a Drive iQ workshop at BHAVSIC (Brighton Hove & Sussex Sixth Form College). Campaign Manager for Sussex, Emma Gardner will be delivering the workshop and said "It’s always amazing to watch the change in mood and engagement when we do a workshop. We are also pleased that our Drive iQ Ambassadors, Sophie Morgan and Della Phillips will be there to tell their stories - powerful and real experiences that cement even further the need for Drive iQ". Available to watch here
Drive iQ in Schools and Colleges
Drive iQ announces that its free online brain-training software for 16-24 year old road users is now being used in 500 schools and colleges throughout the UK (a target we expected to reach by the end of April). This month has also seen support from local authorities in Sussex, Wiltshire, Gloucestershire and Staffordshire as well as invitations to speak to Road Safety Wales in April, at The DIA Conference in May, and the NW Region of Road Safety Officers in October. TfL is next week - so watch this space!
a2om at Cranfield Conference
a2om international showcased their latest e-learning module developments to clients at the Drivermetrics Users Conference at Cranfield University 1st March 2013. With take–up increasing, elearning is establishing itself as an important component for corporates wishing to manage their fleet risk but more specifically, their fleet “driver” risk. The conference was attended by over 100 delegates representing users from around the world.

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